1. You aren't getting traffic.
Especially in highly competitive markets, simply having a website isn't good enough any more. Search Engine Optimization is a multi-layered process that starts from the minute your site is created, ensuring that the people and companies that are looking for your products and services can find you.
2. Inside the manufacturing and industrial space, traditional keywords and search terms won't cut it.
Your prospective clients are using specialized terms and phrases that the majority of online marketing companies wouldn't consider, resulting in traffic that costs you money, but doesn't make any profit. CoolProSites has worked with clients across the industrial and manufacturing space to increase specialized qualified traffic.
3. Your visitors aren't converting into leads
Traffic doesn't always mean sales. It's a simple matter to throw out some targeted ads and have visitors rolling in, but are they the right visitors? If they are the right visitors, are they finding what they're looking for? CoolProSites takes special pride in our Conversion Optimization Tactics, allowing us to make sure that not only is the traffic qualified, but that the entire site experience is catered towards helping that visitor convert into a lead for whatever stage of your buying process they're in. Our extensive lead nurturing tools allow us to follow the buyer journey and see where improvements can be made.
4. Your current site doesn't showcase your expertise
The nature of an industrial marketing strategy is complex, with customized products or services and an extended and highly consultative sales process. As a result, you need to establish your capabilities and know how on your website. It's not enough to just list what you do, you need to show how your company innovates, that you understand your prospective clients' pain points and specific needs. A prospect is much more likely to give business to an authority in the field, and our strategy will do just that.
ARE YOU GETTING LEADS?
If you answered NO to any of these questions then you need a new website... a Cool Pro Site!
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